KNOWLEDGE MANAGEMENT UNTUK CUSTOMER SERVICE
نویسندگان
چکیده
منابع مشابه
Strategies of Knowledge and Customer Relationship Management
In recent years, companies have integrated their customer relationship management (CRM) and knowledge management (KM) efforts because they realize that KM plays a key role in CRM success. Both knowledge management (KM) and customer relationship management emphasize the allocation of resources to business supportive activities to gain competitive advantages. The aim of this study is to inves...
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This chapter introduces practical issues of information navigation and organizational knowledge management involved in delivering customer service via the Internet. An adaptive, organic approach is presented that addresses these issues. This approach relies on both a system architecture that embodies effective knowledge processes, and a knowledge base that is supplemented with meta-information ...
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The e-business arena is a dynamic, complex and demanding environment. It is essential to make optimal reuse of knowledge of customer services across various functional units of the enterprise. On the other hand, it is also important to ensure that the customer service staff can access and be trained up with dynamically updated knowledge that meets the changing business environment of an enterpr...
متن کاملOrganic Knowledge Management for Web-Based Customer Service
AbstrAct This chapter introduces practical issues of information navigation and organizational knowledge management involved in delivering customer service via the Internet. An adaptive, organic approach is presented that addresses these issues. This approach relies on both a system architecture that embodies effective knowledge processes, and a knowledge base that is supplemented with meta-inf...
متن کاملStrategies of Knowledge and Customer Relationship Management
In recent years, companies have integrated their customer relationship management (CRM) and knowledge management (KM) efforts because they realize that KM plays a key role in CRM success. Both knowledge management (KM) and customer relationship management emphasize the allocation of resources to business supportive activities to gain competitive advantages. The aim of this study is to inves...
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ژورنال
عنوان ژورنال: CommIT (Communication and Information Technology) Journal
سال: 2010
ISSN: 2460-7010,1979-2484
DOI: 10.21512/commit.v4i2.545